Known to millions as The Body Coach, Joe Wicks MBE is one of the UK’s most trusted voices in health, fitness, and wellbeing. He started with simple home workouts and “Lean in 15” recipes, growing into a global movement inspiring people to transform their lives through food, fitness, and mindset. He has sold over 5 million cookbooks, created the award-winning Body Coach App, and motivated generations to move—from families joining ‘PE With Joe’ during lockdown to children getting active through his animated series Activate.

A best-selling author, presenter, and founder of the Body Coach App, Joe’s mission is to make fitness accessible to all, regardless of age, income, or ability, while expanding his impact through live events, television, and philanthropy via the Body Coach Foundation.