Eugenie Chan is a 5th-generation Chinese Malaysian whose family legacy spans landownership, plantations, and food manufacturing. While she grew up surrounded by the values and expectations of a family deeply rooted in business, she chose a different path—carving her own space in the world of communications, branding, and marketing. Today, Eugenie is the Director of Access Communications and co-founder of Suppagood, creative consultancies that champions bold ideas, strategic storytelling, and ethical business practices. As a moderator, Eugenie brings both the lens of inherited legacy and the lived experience of building something entirely her own.